Feosol targets younger consumers, boomers, athletes

SOMERSET, N.J. — Meda Consumer recently updated its website supporting Feosol, featuring an easy-to-navigate menu of information for consumers looking for answers behind why their practitioner recommended iron supplementation, and which supplement is best for them. The website breaks iron supplementation down into pragmatic, easy-to-understand terms.

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And Meda is looking to connect with the next generation of consumers through social media and deploy more instantly redeemable coupons. The company just ended a very successful campaign where Meda placed $1.50 IRCs on a product.