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Forbes: Retail pharmacy flush with flu business

1/29/2013

NEW YORK — This year's virulent flu season driven by a predominant H3N2 bug has people hitting their drug stores in droves in search of symptomatic relief, suggested an article published online by Forbes Monday


And retail pharmacy operators like Walgreens have adjusted their messaging to match that heightened demand for cough and cold products. The Forbes article featured a Walgreens advertisement that listed all the products a flu sufferer might need — tissues, lozenges, medicine, sanitizer and lip balm.


The article also acknowledged retail pharmacy as a destination for flu shots. Walgreens, in particular, inoculated as many patients from the flu in January as they typically do in October — the peak of the flu-shot giving season — the retailer told the business journal. 




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