Former CNS CEO takes president role at Airware Labs

SCOTTSDALE, Ariz. — Airware Labs on Wednesday tapped Dan Cohen for the newly created position of president.

 

“Dan Cohen's strategic vision and his well-known track record as an innovator make him the right choice for the next phase of development for Airware Labs,” stated Jeffrey Rassas, Airware Labs CEO. “This is an exciting time as we see expanding product traction in domestic and international markets. Our growing success in increasing consumer brand awareness and the availability of our products in consumer-preferred brick and mortar and online retail outlets points to what I expect will be an increasingly bright and profitable future.”

 

Cohen is the former founder, chairman and CEO of CNS, which successfully introduced Breathe Right to the market. In what has since become a case study in how to successfully obtain consumer impressions without breaking the bank, CNS placed the brand in the spotlight as several NFL players in 1995's Super Bowl XXIX  wore the breathing aid during the game as a silent testimony to its efficacy. 

 

Airware Labs’ products are marketed under the brand name Air and address key consumer health and quality of life challenges including snoring, insomnia, nausea, headaches, airborne bacteria and viruses, allergies, congestion, and enhanced sports performance. 

 

Unlike external products such as nasal strips, these soft, comfortable, and discreet, latex and drug free products fit just inside the nose utilizing an FDA-approved medical-grade material. Some Airware products include 3M filtration media to stop allergens, airborne bacteria and viruses as well as a blend of proven, therapeutic premium oils to provide additional antimicrobial protection and symptomatic relief.

 

In addition to CNS, Cohen also is the co-founder of Round River Research.