GHT Companies launch vegan VMS line
The GHT Companies on Thursday announced the introduction of Vegan Life Nutrition in an effort to provide nutritional supplements completely free of animal products. Whether consumers identify as vegan or not, VLN was created to meet the growing demand for vitamins that are plant-based.
A Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about a half of those are vegan. The bigger revelation was that 36% opted for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition, the San Diego-based supplement manufacturer suggested.
Choosing to move away from a meat-heavy diet may result in numerous weight loss or a decrease in blood cholesterol. But research has also uncovered a prevalence of potential nutritional deficiencies associated with a plant-based diet, such as vitamins B12 and D3.
VLN's D3 products are derived from lichen, a plant source; and the B12 products use cyanocobalamin.
According to a study published in The American Journal of Clinical Nutrition, two thirds of people who ate a vegetarian diet and 92% of those who followed the stricter vegan guidelines were found to be deficient in Vitamin B12. This same publication reported that vitamin D deficiency is now considered a pandemic, among people who follow all dietary regimens.
The VLN line is available online and through partnerships with medical providers. Plans to expand the product line to offer more vital nutrients in vegan form are "in the works," according to the company.