Green Pharmaceuticals generates brand awareness with controversial ad campaign

NEW YORK — Green Pharmaceuticals has drummed up some brand awareness for its SnoreStop stop-snoring solution with a controversial ad on Sunset Blvd. in Los Angeles, The Daily News reported last week. 

The ad depicts an American soldier and Muslim woman who is wearing a wedding band accompanied by the hash-tag #betogether. "With this new campaign, we wanted to celebrate diversity, celebrate equality … by bringing into our campaign values coming from every corner of life," reported Christian DeRivel, Green Pharmaceutical chief branding officer, in a behind-the-scenes video on the campaign. 

This is not the first time Green Pharmaceuticals has generated buzz for its brands through a newsworthy ad campaign. In 2005, Green paid more than $37,000 for the right to tattoo an advertisement on the forehead of Andrew Fischer. Fischer had placed his advertising real estate up for bid on eBay. Fischer sported a temporary SnoreStop tattoo for 30 days.