GSK debuts Breathe Right throat tissues

PITTSBURGH GlaxoSmithKline on Thursday launched a campaign supporting its new Breathe Right Snore Relief Solutions lubricated throat tissues, one of now three complementary SKUs to GSK’s core line of Breathe Right strips.

The wintergreen-flavored “tissues” come in the form of thin strips and help lubricate the throat to prevent snoring.

“When you’re awake, air flows freely through your breathing passages,” GSK stated. “But at night, nasal passages become dry and vibrate. Breathe Right Snore Relief Solutions lubricate throat tissues to help keep them quiet.”