GSK launches new Tums Dual Action

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Wednesday announced the launch of its Tums Dual Action, which contains magnesium hydroxide and 10 mg of famotidine (the ingredient most commonly associated with Johnson & Johnson’s Pepcid formulations), in addition to the Tums mainstay ingredient calcium carbonate.

“Tums Dual Action is a natural extension for the iconic Tums brand, offering a proven solution for occasional heartburn sufferers looking for long-lasting relief from a trusted source,” stated Jack Levy, Tums brand manager. “With it, heartburn sufferers won’t need to think about whether or not lunchtime heartburn will interrupt dinner, or whether they’ll be able to sleep without being bothered by heartburn.”

In addition to providing relief to occasional heartburn sufferers, Tums Dual Action can also help patients who experience breakthrough heartburn while taking other medications like proton pump inhibitors. Despite high compliance with PPIs, 46% or more of PPI users experience breakthrough heartburn, or episodes of heartburn between doses, often at night, GlaxoSmithKline stated.

TUMS Dual Action is currently available nationwide at drug, grocery and mass merchandise stores in both Berry and Mint flavors. The expected retail price for a 25-dose bottle is $8.99, and a 50-dose bottle is $15.49.

Through May 15, consumers also have the opportunity to play an instant-win trivia game at www.tumsdualaction.com. The virtual multiple-choice quiz asks consumers general questions about heartburn-inducing foods, and gives participants the opportunity to win one of 400 instant-win “dinner and a movie” prizes consisting of a $25 gift card for Movie Cash or Fandango and a $25 gift card to Brinker Restaurants (Chili’s Grill & Bar, Romano’s Macaroni Grill, On the Border Mexican Grill & Cantina or Maggiano’s Little Italy).

All players will be entered into a sweepstakes to win a grand prize weekend getaway to San Francisco, Chicago or New York.