GSK, Walgreens team up on Sponsorship to Quit, a free online quit-smoking gamification program

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Monday teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit. 

"People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging," stated Robert Tompkins, group VP and general merchandising manager for health and wellness at Walgreens. "Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle," he said. "We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey."

After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips around the clock. Smokers receive a tailored quit plan that offers help in selecting the right nicotine replacement therapy and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. 

Smokers can sign-up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers' commitment to quit.

To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 "quitspiration" will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.