Hain Celestial highlights new, improved product offerings

MELVILLE, N.Y. — Hain Celestial is boosting its market presence with the introduction of more than 50 new and improved products.

The company has expanded its baking brand, Arrowhead Mills, to include an organic sprouted wheat flour and gluten-free baking mixes to address those who suffer from celiac disease. The products also feature update packaging.

Hain Celestial also has introduced new Celestial Seasonings teas for everyday wellness, including LaxaTea Herbal Wellness tea, Metabo Balance Green Tea Wellness tea and Antioxidant Max Blackberry Hibiscus Herbal Tea Wellness tea. Additionally, Celestial Seasonings brand offers two new and improved flavors in the popular green tea segment: peach blossom green tea and a reformulated pomegranate green tea.

The company's Earth's Best organic line now will include baby food puree pouches. The pouches are available in nine varieties and are fortified with a unique blend of antioxidant vitamins A, C and E, plus zinc. Earth's Best organic line also includes POP Snax rice and potato crisps, which are an air-popped rice and potato snack fortified specially for toddlers with iron, zinc and six B vitamins, and are available in two flavors: veggie blend (potato, carrot and spinach) and sweet-potato cinnamon-apple, packaged in on-the-go, convenient canisters.

For its Garden of Eatin' brand, Hain Celestial introduced new and improved tortilla chips, in classic blue chips and sweet-potato corn varieties. The brand offers the first corn tortilla chip introduced to market with a sprouted grain combination of brown rice, lentils and quinoa, Hain Celestial said.

Hain Celestial is boosting its Healthy Valley brand with new F-Factor cereal and bars, which are fiber-rich products that were inspired by the F-Factor diet, developed by nutritionist Tanya Zuckerbrot.

Hain Celestial's soup brand, Imagine, is rolling out organic chunky style soups in shelf-stable cartons in four varieties.

In the dietary supplement category, Spectrum Essentials' Chia Twisters chia and flax oil dietary supplement, is available in all-natural lemon meringue and tropical coconut flavors, to deliver the recommended daily value of omega-3 ALA fatty acids to support normal cardiovascular function, Hain Celestial said.

All of the products made their debut at the Natural Products Expo West in Anaheim, Calif., earlier this month.

"Innovation has always been at the heart of our new product offerings and is part of what makes us unique. This year, we're excited to be at the forefront of functional trends, including antioxidant vitamins and fiber," said Irwin Simon, Hain Celestial president and CEO.