Hamacher Resource Group adopts ReadyTouch technology

MILWAUKEE Hamacher Resource Group on Monday announced an exclusive alliance with in-store kiosk pioneer ReadyTouch, a provider of retail marketing systems designed to seamlessly bring the latest product expertise to consumers at the point of decision.

ReadyTouch’s technology was first deployed to wine and spirit retailers, and the unique browser-based search capabilities are also ideally suited for retail health care, Hamacher stated. The ReadyTouch System leverages content management technology on an NCR hardware platform to enhance the consumer shopping experience, to allow product promotions and ultimately to boost retail ROI and sales. 

“With increased focus on in-store influence and the overall shopping experience, we are extremely confident and excited about this new relationship that will allow innovative health, beauty and wellness retailers to step out of the shadow of conformity and into an era of leadership,” stated Dave Wendland, Hamacher VP. 

 “HRG is the ideal partner for us in retail healthcare,” stated Peter Bostwick, president and founder of ReadyTouch.  “They have a thorough understanding of the market, enjoy an unprecedented level of respect and have a robust library of content that will enhance the consumer’s experience with our technology," he said. “This kiosk system will bring efficiency, excitement and cost savings to shoppers, retailers, distributors and manufacturers of health, beauty and wellness products.”