HBB rolls out Lazy Cakes

MEMPHIS — The words “chocolate brownie” and “dietary supplement” may seem contradictory, but one company has managed to bring the two together.

Memphis, Tenn.-based HBB is touting Lazy Cakes, a chocolate brownie packed with a blend of such herbs as passion flower, rose hip extract, valerian root extract and melatonin. Lazy Cakes are designed as a relaxation and sleep aid for people with busy, stressful lifestyles.

“It’s 2011: People are checking their smart phones 24/7, flying to multiple cities in a day and getting fired for reaching their breaking point,” HBB CEO Terry Harris said. “It’s time for everyone to relax. With Lazy Cakes, we’re allowing them to relax with a great-tasting evening snack.”