Health-and-wellness goals are top-of-mind for Americans in 2015
DENVER — According to more than 100,000 users polled by Ibotta, health-and-wellness goals are top-of-mind for Americans in 2015. With 49% of users polled resolving to lose weight, eat healthy and get active it's clear that people are looking to get ahold of and reclaim their overall well-being in the new year.
Why is this year different from last? In years passed, New Year’s Resolutions focused on kicking bad habits (like smoking), not on introducing such healthy habits as eating more fruits and vegetables. With consumers looking to find new ways to meet and/or keep their resolutions, companies that have value propositions targeted at making it easier, more comfortable and even more fashionable to meet these resolutions are in luck.
Of the 100,000+ users surveyed:
14% want to lose weight in 2015;
10% want to eat healthier;
9% want to achieve a fitness goal;
9% want to live a healthier lifestyle; and
7% want to focus on self-improvement.
Of those who said they wanted to lose weight, more than 60% of users were looking to lose 20 pounds or more. In addition, many set very specific goals in regards to how they planned to be more active in the coming year. In particular, 46% of users were looking to incorporate running into their fitness routine, with many stating a goal of completing a 5K, 10K or half or full marathon.