HealthShots boost energy, health and wellness

LAS VEGAS Innovative Beverage Products on Tuesday announced the launch of HealthShots — a line of “energy shots” fortified with functional ingredients based on health and wellness concerns.

"In our intensive shopper and market research, we've found consumers are concerned about personalized health platforms and seeking more convenient, easy-to-carry products," stated Donna Hartsough, senior director of brand strategy at Innovative Beverage.

The new HealthShot beverages include Brain Refresh HealthShot, containing B vitamins and choline; Men’s Edge HealthShot, fortified with selenium, chromium and ellagic acid, an antioxidant from pomegranate extract; and Sustained Energy HealthShot, containing a cocktail of vitamins B and D.

Upcoming HealthShot additions will include targeted shots that focus on platforms such as immune health, joint health and relaxation.