Hero Nutritionals launches two sugar-free gummy vites for kids

SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”

Yummi Bears Sugar Free Multi-Vitamin & Mineral, retailing at a suggested $19.99, is formulated with 16 vitamins, minerals and nutrients, including antioxidants A, C and E, and B-complex. And the Yummi Bears Sugar Free Vitamin D3, retailing at a suggested $16.99, is formulated with a high-potency formula that supports calcium absorption to build healthy bones and teeth.