Hisamitsu America innovates analgesics aisle with new Lidocaine Plus line

FLORHAM PARK, N.J. — Hisamitsu America on Tuesday announced the Lidocaine Plus product line with the introduction of the Salonpas Lidocaine Plus Pain Relieving Cream and the Salonpas Lidocaine Plus Pain Relieving Liquid.



“The Lidocaine Plus products contain two powerful anesthetics including long-lasting 4% lidocaine which is the maximum strength available without a prescription and fast-acting 10% benzyl alcohol,” stated John Incledon, president and CEO, Hisamitsu America. “The Salonpas Lidocaine Plus products desensitize aggravated nerves for temporary relief of back, neck, shoulder, knee and elbow pain.”



“I have been using the new Salonpas Lidocaine Plus products to address knee and elbow pain after my rigorous work-outs and found that the cream and liquid worked effectively,” said journalist Bob Arnot, author of twelve books on nutrition and health and host of the "Dr. Danger" reality TV series, and previously chief medical correspondent for NBC and CBS News.



Both Salonpas Lidocaine Plus Pain Relieving Cream and the Salonpas Lidocaine Plus Pain Relieving Liquid will retail for a suiggested $12.99. All of the Salonpas lidocaine products, including the Lidocaine 4% Pain Relieving Patch, are unscented.