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Home safety drives first aid sales

7/5/2011

NEW YORK — Children are hurt more from falls in the home than any other kind of home accident; falls cause more than 3 million childhood injuries every year, according to the Home Safety Council. That was one driver behind the growth in first aid accessories in the summer months — for the 12 weeks ended May 15, sales of overall accessories were up 3.4% to $257.7 million across food, drug and mass (excluding Walmart), according to SymphonyIRI Group. Sales of first aid kits across that period were up 15.4% to $5.4 million.

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