Hospital puts spin on retail therapy with Valley Health Marketplace

RIDGEWOOD, N.J. The Valley Hospital on Friday announced its new Valley Health Marketplace — www.valleyhealthmarketplace.com — an online store offering a wide range of products, including home medical equipment, post-surgical and rehabilitation products, fitness videos and accessories, and nutritional supplements.

Some of the store’s most popular items so far are nutritional supplements, orthopedic rehabilitation equipment and nursery items, the company stated.

The online store”Healthcare retail is a new idea for hospitals,” stated Rita Donato-Edwards, Valley’s director of retail strategies. “Our new online store enables us to extend the continuum of care beyond the hospital walls.”

To encourage shoppers to try the new online shopping site, Valley is offering a first-time discount of 25%. And every order ships for only $4.95. “So many people enjoy the ease of shopping online,” Donato-Edwards said, “especially when they are convalescing and may find it difficult to get in and out of the car and go out shopping.”

Valley Health Marketplace also offers a free Healthy Rewards loyalty program. Healthy Rewards members accumulate points based on retail purchases and receive award certificates, special offers, merchandise discounts and special sale notifications.

The site also such offers non-medical items as cooking and parenting books, baby products, videos, cosmetics and gifts.