Hot Concepts: Transforming the Retail Landscape

There’s only one thing that can be better than a strategically placed shelf talker, and that’s a literal talking shelf. That’s exactly what Shelfbucks, a leading iBeacon promotion platform for retail stores, and Menasha Packaging are bringing to brand manufacturers with a smart display platform — a shelf talker that interacts and engages a consumer through her smartphone.

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Shelfbucks uses iBeacon devices, installed on retailers’ store shelves, which smartphone users can use to access expert content, promotional offers, ratings and reviews, and relevant data on near by products.



“The Menasha partnership with Shelf-bucks will deliver the industry’s first smart displays. Smart displays will change the game for brands and retailers who want to really understand their consumer and shopper, and help drive higher sales rates at the most important point on the path to purchase in store,” said Paul Murphy, Menasha senior director of retail sales and new business development. “The approach will allow brands and retailers to deliver a cost effective way to take shoppers from today’s 2-D display world into tomorrow’s 3-D interactive world,” he said.