HRG delivers natural trend update to ECRM cough-cold attendees
The natural marketplace is evolving quickly as consumer demand grows and the impact on sales, category management, promotions and product introductions intensifies, Dave Wendland, vice president strategic relations and member of the owners group at HRG, plans to tell attendees at ECRM’s Cough/Cold, Analgesics & Allergy EPPS on Feb. 11. Attendees will walk away with key insights about consumer expectations, effects on traditional options and placement strategies. In addition, Wendland plans to make several bold predictions for the future of natural within core categories.
“Given the impressive growth across natural and organic product categories, retailers and suppliers alike should be looking for ways to strengthen their assortments and create appeal beyond core shoppers," Wendland said. "This can lead to a shared objective across the retail supply chain that can be mutually beneficial.”
Much of Wendland’s presentation has grown out of natural product research Hamacher Resource Group, based out of Waukesha Wis., has conducted over the last few years in an effort to stay abreast of the latest innovations and offerings in the industry, as well as help manufacturers and retail pharmacies capitalize on growing consumer interest and demand. Angela Pinkstaff, director of business development at HRG and veteran of the natural products segment, said, “By introducing more of these products to their customers, retailers can capitalize on demand that will only accelerate. At HRG, being in our unique position, one of the ways we’re servicing this segment is looking at how we can help suppliers communicate their value proposition to community pharmacies who are well suited to serve the natural consumer due to their strong focus on customer service and care.”
“Given the impressive growth across natural and organic product categories, retailers and suppliers alike should be looking for ways to strengthen their assortments and create appeal beyond core shoppers," Wendland said. "This can lead to a shared objective across the retail supply chain that can be mutually beneficial.”
Much of Wendland’s presentation has grown out of natural product research Hamacher Resource Group, based out of Waukesha Wis., has conducted over the last few years in an effort to stay abreast of the latest innovations and offerings in the industry, as well as help manufacturers and retail pharmacies capitalize on growing consumer interest and demand. Angela Pinkstaff, director of business development at HRG and veteran of the natural products segment, said, “By introducing more of these products to their customers, retailers can capitalize on demand that will only accelerate. At HRG, being in our unique position, one of the ways we’re servicing this segment is looking at how we can help suppliers communicate their value proposition to community pharmacies who are well suited to serve the natural consumer due to their strong focus on customer service and care.”