Hydroxycut signs country music star Chris Lane as spokesman

TORONTO — Iovate Health Sciences, owner of the Hydroxycut brand, on Wednesday announced the signing of country music star Chris Lane to represent the Hydroxycut family of weight management products.



"Chris is unique in the sense he is a former athlete turned musician, with both lifestyles requiring frequent travel and regular fitness training to maintain a great look and positive energy," stated Brian Cavanaugh, Iovate chief marketing officer. "Hydroxycut products are ideal for him to support his healthy lifestyle and perform at a level in which his fans have come to expect."



Lane continues to climb the country radio charts with his current single "For Her," which follows his breakout hit  "Fix" from his Big Loud Records debut album "Girl Problems." "Fix" has reached nearly 29 million streams on Spotify and over 7 million views on Vevo.

 

Lane will be featured in an integrated marketing campaign that combines print, digital and multiple social media platforms. Consumers will have the opportunity to interact and engage with him throughout the year via a multitude of special programs under the Hydroxycut brand that will connect with a broad range of audience groups.



Iovate has also has launched an all-new Hydroxycut App to help users easily track their weight loss journey, the company reported.