Hyland's connects to moms everywhere through #AMotherKnows campaign

LOS ANGELES — This Mother's Day, Hyland's is launching a new initiative to communicate Hyland's commitment to the support, care and community of mothers everywhere through a platform, #AMotherKnows, that seeks to share the unique wisdom that mothers have passed on across generations as part of the inherent community moms become part of the moment they are handed their brand new babies.



Hyland's is launching their new program with a 90-second video that showcases the real and raw challenges, tears, joys and fears of motherhood, and to honor the tough decisions mothers must make every day. In addition, women across the country will be asked to share their best pieces of mothering wit and wisdom on social media in the weeks to come, whether handed down from their own family, or simply from a friend.



The best of these social media posts will be shared via Hyland's social networks, and may find a place on future Hyland's packaging or website, the company reported.