Hyland’s Leg Cramps named Official Cramp Relief Partner of the Boston Marathon

 

LOS ANGELES – Hyland’s on Monday partnered with the Boston Athletic Association in promotion of its Hyland’s Leg Cramps, the Official Cramp Relief Partner of the Boston Marathon. 

 

“Whether in hot or cold conditions or on uphill or downhill stretches both elite and non-elite athletes confront leg cramping when running a marathon,” stated B.A.A. executive director Tom Grilk. “When we look for new partnerships, we look for organizations that can provide benefits to our runners and help them run their best race. That’s why we’re so excited about working with Hyland’s – Hyland’s Leg Cramp Relief products can help us help our runners.” 

 

“We are here to empower Boston Marathon runners to reach their goals by offering a product that helps stop their cramp, not their race,” said Hyland’s VP marketing Thao Le. “We are proud to provide our support to this legendary event and to the athletes who have trained so hard to get to the finish line.”

 

Hyland's provided Boston Marathon runners with its Leg Cramp Relief products before, during and after the 120th running of the world’s most historic road race. With Hyland’s Leg Cramps fully stocked in all pre-race, on-course and post-race medical tents, Hyland’s products were available to runners throughout the marathon weekend.

 

Runners had the option of using Hyland’s Leg Cramps quick-dissolve tablets or topical ointment. Both versions were available in the 26 medical tents along the racecourse and in the finish area. Hyland’s also provided samples of its Leg Cramps products to all runners in their pre-race swag bags and throughout the race weekend from its booth at the John Hancock Sports and Fitness Expo.