Hyland's partners with GOOD+ Foundation on give-back campaign

LOS ANGELES — Hyland's on Wednesday announced a partnership with GOOD+ Foundation to donate up to 100,000 pieces of Hyland's 4 Kids cough & cold products to families in need.



Staying true to the core vision of the company, Hyland's is making safe, effective and natural healthcare solutions easily accessible through this program. Leveraging the brand's top-selling products, Hyland's 4 Kids Cold ʼn Cough and Hyland's 4 Kids Cold 'n Cough Nighttime, the company is donating its products one for one, up to 100,000 bottles, each time a consumer purchases one of the participating products, available nationwide.  



Hyland's Purchase with Purpose Special Offer is launching in time for Back to School season with #GiveBackGood campaign built primarily around social media with robust content to communicate the brand and products as well as GOOD+ Foundation's mission and programs.  



Hyland's will also be supporting the program via digital ads, radio ads, mobile rebates and influencer partnerships.  In retail stores, to make this campaign more visible at shelf, Hyland's has created special product packaging to communicate Purchase with Purpose Special Offer partnership with GOOD+ Foundation and will be replacing the current packaging during the months of August through November.