Inergetics getting 'Bikini Ready' with strong New Year's marketing push

NEWARK, N.J. — Inergetics on Wednesday announced a national multimedia advertising campaign to promote its women's weight loss lifestyle supplements, Bikini Ready. Featuring brand spokeswoman, professional surfer and fashion model Anastasia Ashley, the new "Too Hot to Date" advertising campaign will launch next month, targeting women ages 18 to 34 years who are looking to fulfill their New Year's resolutions and become bikini ready.

 

The campaign will appear across a variety of cable TV networks, including MTV, USA Today, VH1 and TV Land, during primetime, the fringes and other day parts. Additionally, two free-standing inserts will be distributed in major U.S. markets.  A national "Spring Break" promotional contest with event sampling, digital and social media will round out the marketing push.

 

"As Bikini Ready closes a very successful 2014, we are accelerating momentum for the brand with a strong, attention-winning promotional effort," stated Mike James, CEO of Inergetics. "It makes perfect sense to build our leadership position in the category with the Bikini Ready Lifestyle supplement line next year through a significant investment in TV advertising that further enhances brand value while driving product velocity." 

 

Ashley will be asking her almost one million followers across social media to join in the Bikini Ready campaign by using #TooHot when talking about their commitment to stay healthy and fit in 2015.

 

"This year's Bikini Ready campaign featuring crowd pleaser, Anastasia Ashley, will set the tone for active lifestyle and diet industry marketing for this year and years to come. For the first time, this category has a brand that is specifically geared towards women who know that living a healthy lifestyle, eating right and exercising will allow them to look and feel great," said Jim Kras, CMO of Inergetics. "Our innovative, cross-channel, national advertising campaign featuring Anastasia should get people talking about what it means to be 'hot' while leaving a smile on their face and wanting more."

 

Bikini Ready's complete line of women's weight loss solutions includes Weight Loss Catalyst and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes. Bikini Ready Gummies were launched earlier this year to help consumers energize workouts, boost metabolism and reduce fatigue.