Inergetics launches Bikini Ready ad campaign in time for beach season
NEWARK, N.J. — Inergetics on Monday announced the launch of "Always Ready," a national integrated Bikini Ready advertising campaign to promote its women's weight loss lifestyle products.
The campaign will launch across a variety of cable TV networks, including MTV, VH1 and Oxygen during primetime, the fringes and other day parts. Additionally, free-standing inserts with value-saving coupons will be distributed in major U.S. markets in Sunday newspapers. Event sampling, in-store promotions, digital and social media will round out the marketing push.
"We continue to support Bikini Ready with national support and local promotions to drive turns," stated Mike James, CEO of Inergetics. "Our commitment to investing in brand building is paying off in noteworthy results. Bikini Ready continues to garner shelf space and consumer relevancy while gaining market share."
"The new Bikini Ready campaign is just in time for this summer's peak season and is designed to highlight what it means to 'Always Be Bikini Ready,' " commented Jim Kras, chief marketing officer. "Furthermore, as our business grows, so does our ability to produce high quality and compelling advertising in a manner that is tailored to our brands. It's exciting to shoot, edit and produce videos that showcase our talented creative team."
The "Always Ready" TV campaign was created by Inergetics' in-house creative department led by associate creative director Alexis Graf and director of content Alexander Pappas.