Healthy Directions and Adaptive Health announced a new addition to its Instaflex line of nutritional supplements, which can currently be found on GNC shelves.
The Charlotte, N.C.-based company unveiled its new Pain Relief Cream, which is the first topical addition to the brand’s portfolio and gives users a layer of support to help them move around more comfortably.
"Instaflex Pain Cream is a safe, effective option for people who are trying to reduce their pain while staying active, without the risks associated with over-the-counter pain pills," Ben Teicher, the president of Healthy Directions said. "I am thrilled to be associated with the well-respected Instaflex® brand to get this highly effective solution into the hands of more people who need it."
Developed with the assistance of doctors, the cream also is clinically studied and formulated with an exclusive, patented oxygenated oil that works to relieve pain from such conditions as arthritis, back pain, strains, joint and muscle pain, the company said.
"We are very happy to be adding this effective pain relief cream to the Instaflex product line," Brandon Adcock, the CEO and co-founder of Adaptive Health said. "Instaflex Pain Relief cream is a good fit for the high standards of the brand. It is doctor-developed and provides an additional level of support for our customers."