Intimacy takes a vertical stand

As of this past fall, many retailers began facing their condom displays upright as part of a supplier-driven efficiency program that will end up creating additional shelf space. On average, three vertical condom packages will occupy the same space once taken by only two horizontal condom packages. That means last year, only four packages would have fit in this shelf shot, taken at CVS. 


Even as mainstream America has become more comfortable with intimacy health solutions in a healthcare setting, condoms still represent a difficult category to shop, and the new alignment is expected to make intimacy selections easier to identify quickly.


Consumers spend less than 10 seconds at the shelf in this category, as compared with almost two-and-a-half minutes at the shelf when purchasing pregnancy test kits, according to Church & Dwight research.