It’s 2 Cool introduces personal cooling towelette

SAN ANTONIO, Texas It’s 2 Cool recently launched Cool Off, a personal cooling towelette that refreshes and renews anytime a quick cool down is needed.

Consumers wipe Cool Off on the skin and then press for few seconds to build the chill. Consumers report feeling cooling effects up to an hour and a half, with the average Cool Off chill lasting 20 minutes.

The towelettes are infused with a blend of natural cooling herbs, essential oils and moisturizing botanicals sealed with a fresh scent.  Each towelette is packaged in single-use convenient and portable packet (2.5” wide x 3.5” tall).

According to consumer research, consumers would look for Cool Off in retail establishments in either the home/health category near the first aid or sports products, or the health and beauty aid category near the skin and sun care products.

Some 77% would use Cool Off as often as four times per week, the company reported with 40% reporting they would use the product one or more times a day.

Consumers participating in research projects have reported they would keep Cool Off packets on hand in their car, gym/sports bags, totes/purses, bike/golf bags and even in their pocket.