Jamieson Vitamins partners with Vitamin Angels

TORONTO — This fall, Vitamin Angels is teaming up with its first major Canadian partner, Jamieson Vitamins, on a program to help 500,000 children affected by what is known as hidden hunger.

 

“Hidden hunger refers to a lack of micronutrients in a diet that can lead to disease and life-threatening illnesses,’ Vitamin Angels President Howard Schiffer said. “Diets consisting mainly of carbohydrates, such as rice and potatoes, mean that while children may be eating enough calories, they are lacking the critical nutrients they need for healthy growth and development.”

 

Deficiencies in iron, iodine, vitamin A and zinc contribute to hidden hunger, which is common in communities with limited access to certain meats, fruits and vegetables.

 

Jamieson Vitamins’ new program and partnership, called Share the Health, will provide 500,000 children worldwide with the essential vitamins.

 

“There is a great need in some developing countries for access to essential vitamins and minerals,” Mark Hornick, president and CEO of Jamieson Vitamins, said. “Jamieson is dedicated to improving health and wellness," he said. "Vitamin Angels shares that dedication, and we look forward to working with them on the Share the Health program.”