J&J and Walgreens partner on new loyalty offering
NEW BRUNSWICK, N.J. – Johnson & Johnson Consumer Companies recently sponsored the Walgreens Balance Rewards for healthy choices program to encourage and reward healthy behavior with the integration of the Johnson & Johnson Official 7 Minute Workout app within the Walgreens Balance Rewards for healthy choices program.
“Through our Balance Rewards for healthy choices program, Walgreens encourages members to adopt simple steps that can positively affect a person’s health, and collaborating with Johnson & Johnson Consumer Companies within our digital ecosystem can further enhance awareness and participation,” said Adam Pellegrini, divisional VP digital health, Walgreens.
“Human behaviors drive the vast majority of healthcare costs. Approximately 80% of adult Americans don’t get the recommended amount of exercise, and lack of time and energy are among the top reasons cited for not exercising,” stated Len Greer, president of Johnson & Johnson Health and Wellness Solutions. “The Johnson & Johnson Official 7 Minute Workout app was designed to address these barriers.”
The J&J/Walgreens partnership allows program members to earn points by completing a workout using the Johnson & Johnson Official 7 Minute Workout app. Balance Rewards for healthy choices members can also earn Balance Rewards points by purchasing participating products within the Healthy Essentials program, which include iconic brands across the Johnson & Johnson OTC portfolio such as Johnson's, Neutrogena and Listerine.