J&J pulls online Motrin ad after negative social networking site reactions

LANGHORNE, Pa. Health and personal care giant Johnson & Johnson was urged to take down an online video ad for Motrin brand ibuprophen geared towards mothers who suffer pain from carrying babies during the day after some Internet users responded that the ad was insensitive, reports said.

The video interstitial featured a barrage of moving text and line art images which showed back, neck and shoulder pain related to carrying babies in slings and packs. Some viewers took issue with the use of language that suggested carrying a baby all day was “in fashion,” as well as other statements related to motherhood and pain.