Key Baby rolls out new Weil Baby line

TUCSON, Ariz. Key Baby on Wednesday launched its Weil Baby line of bottles, nipples, sippy cups, pacifiers, gift sets and accessories, which will be available at select Babies ‘R’ Us stores, www.BabiesRus.com, select Whole Foods stores and Duane Reade stores in late August.

“These products reflect the prudent combination of functional design and the best material-safety available today to help infants get a healthy start in life,” said Andrew Weil, a doctor who helped develop the product line. “My philosophy is that it is far better to maintain good health from an early age than to attempt to achieve it later in life.”

The Weil Baby bottles and sippy cups feature the AirWave one-piece venting system, which helps eliminate air bubbles ingested bybabies and toddlers and reduces the risk of colic, gas and spit-up. The containers are made of both glass and Tritan, a clear material that is BPA-free.

“The principle aim was not to create ‘high style’ baby feeding products, but rather to make products that were optimally safe, healthy and convenient,” Weil said.

In 2010, Weil Baby plans to add several breast pumps to the line, including a hospital-grade breast pump approved by the Food and Drug Administration to be sold at retail.