Kmart rewarding pharmacy customers with $1 promotion on OTC medicines

HOFFMAN ESTATES , Ill. Kmart is launching a new promotion that rewards its pharmacy customers with low-cost over-the-counter medications for every prescription they have filled at one of its pharmacies.

Under the new American Fare Dollar Program, pharmacy customers can choose from 10 OTC medications from Kmart's proprietary American Fare brand for a cost of $1 with every prescription purchase. OTC medications in the program include aspirin, ibuprofen, children's pain reliever, baby aspirin, nasal decongestant, cough suppressant, anti-diarrhea medication and cold and allergy tablets.

“We're always looking for ways to provide more value … especially when healthcare costs are generally on the rise,” said Mark Doerr, vice president of Kmart Pharmacy. “The American Fare Dollar Program rewards our pharmacy customers with an amazing deal and introduces them to our great private-label OTC products at the same time.”

The discount chain, a division of Sears Holdings Corp., unveiled the program in its Florida pharmacies Friday. The promotion will roll to all Kmart pharmacies in April, the company reported. All of the $1 American Fare products, which are specially labeled, will be available behind the pharmacy counter. Regular-priced versions of the 10 American Fare products in the program will continue to be available on store shelves.