Kuchta named Pharmavite evp, chief marketing officer

NORTHRIDGE, Calif. Pharmavite, manufacturer of Nature Made vitamins, minerals, herbs and dietary supplements and SoyJoy whole soy bars, announced today the promotion of Gary Kuchta to executive vice president and chief marketing officer, effective immediately.

“Gary’s extensive experience in building world-class consumer brands aligns perfectly with our growth objectives,” stated Connie Barry, Pharmavite president and chief executive officer. “His demonstrated thought-leadership, combined with his dedication and commitment to the continued growth and vitality of Pharmavite, will serve to solidify Pharmavite as an industry leader committed to offering high-quality, science-based products.”

In this new position, Kuchta will lead the company’s strategic marketing initiatives and will report to Barry.

He previously served as Pharmavite’s vice president of marketing—new products/innovation.

Prior to joining Pharmavite in 2006, Kuchta served as marketing director at Unilever, where he was responsible for the Dove, Suave, Sunsilk, Thermasilk and Finesse businesses in the U.S.

Kuchta holds a Masters of Business Administration from the University of Chicago and an undergraduate degree in Economics from the University of Notre Dame.  He will continue to be based at Pharmavite’s headquarters in Northridge, California.