LaCorium Health refreshes graphics on flagship product, Flexitol Heel Balm

WESTFIELD, N.J. — LaCorium Health, the maker of the Flexitol line of therapeutic skincare products, recently refreshed the package graphics on its flagship product, Flexitol Heel Balm for rough, dry and cracked feet.  

 

The winning design was chosen after research showed that the new package was more visible on store shelves and better communicated the benefits of Flexitol, while staying true to the brand’s heritage.  

 

In addition, the new package design highlights the results of a new clinical study demonstrating that most consumers will experience visible results in just one day when using Flexitol Heel Balm as directed. The new carton graphics started rolling out in late October, and all sizes will ship bearing the new look by the first quarter of 2015.