Lanisoh new diaper rash ointment available

ALEXANDRIA, Va. Lansinoh Laboratories on Wednesday announced the launch of a new Lansinoh Diaper Rash Ointment.

The new ointment contains Lansinoh’s HPA Lanolin, one of the leading products chosen by breastfeeding mothers for sore, cracked nipples. The diaper rash ointment is fragrance free, hypoallergenic and has a non-greasy texture that goes on white, rubs in clear and doesn’t make a mess. “This new diaper rash ointment bridges the gap between traditional white creams and clear ointments by bringing the best of both worlds,” stated Gina Ciagne, director of breastfeeding and consumer relations at Lansinoh. “By going on white, moms can see where they are applying the ointment and by rubbing in clear, there is no mess typically associated with diaper rash ointments.”

The formulation includes Lansinoh HPA Lanolin (15.5 percent), microfine zinc oxide (5.5 percent) and dimethicone (5 percent), an emollient.

“A few years ago, we expanded our product line of breastfeeding products into the baby skincare category with Lansinoh Clean and Condition Cloths baby wipes, enabling Lansinoh to provide moms with quality products for their breastfed babies,” Ciagne said. “When we looked to broaden our scope by incorporating Lansinoh HPA Lanolin into diaper rash ointment, we spoke to moms and found that ‘treats and prevents diaper rash’ and ‘easy to use’ were on the top of their list for what they wanted in a good quality diaper rash ointment.”

Ciagne noted that the diaper rash ointment is appropriate for all babies, not just those who are breastfed.