Latest McNeil app guides management of cold, flu or allergy
FORT WASHINGTON, Pa. — McNeil Consumer Healthcare has launched HealthyDay, an app designed to take the guess work out of managing cold, flu and allergy symptoms. HealthyDay uses an algorithm to cross-reference information on colds, allergies and the flu with localized, crowd-sourced data to determine what people in a particular neighborhood might be feeling — whether it's an outbreak of flu or seasonal allergies.
“HealthyDay is a great example of our commitment as a company to go beyond the pill to provide support and relief to the consumers we have the privilege to serve,” Denice Torres, president of McNeil Consumer Healthcare, said. “Our goal is to truly make a difference in peoples' lives – by helping them feel better and to get back to their daily activities. HealthyDay puts health information in the consumer's hands to help them more easily manage seasonal symptoms.”
HealthyDay offers an “Illness Alerts” feature that acts like an early warning system to show when common illnesses are trending in a local area, allowing people to take appropriate precautions. If someone becomes ill, the HealthyDay 30 Second Solutions delivers easy to understand answers to common health questions. The 30 Second Solutions feature includes advice on everything from how to reduce allergy symptoms in the house to ways to avoid dryness after washing your hands in the winter.
“Despite living in a digital age, no one else has yet addressed these common health issues in a mobile format,” Sumeet Narula, McNeil’s digital brand manager, said. “Through the HealthyDay app, we're serving as a trusted sponsor of aggregated information from respected sources so that we can help consumers and enable them to feel confident they're making better decisions about their health.”