Lifeclinic International looks to connect community-wellness providers, pharmacies

BURTONSVILLE, Md. Lifeclinic International has rolled out a pilot program for a Web-based ad-building engine that allows community-wellness providers to advertise their services in neighborhood pharmacies where Lifeclinic monitors are installed.

The interactive platform, LifeclinicLocal.com, will feature advertisements from 18 different specialties that have a connection with community pharmacies, Lifeclinic said. The first advertiser will be Aajay Shah, a member of the American College of Cardiology in Michigan. His ad campaign will be seen in 44 Lansing-area pharmacies on the Lifeclinic monitors starting in July.

"We are delighted to welcome Dr. Shah and his Mid-Michigan Heart Group as the first advertiser to be able to utilize our local communications service," said Lon G. von Hurwitz, EVP business sevelopment for Lifeclinic International. "We have designed LifeclinicLocal.com to create this outlet for local wellness providers to promote their services to their communities. Only certain wellness-provider categories have been authorized by our retail pharmacy partners to insure that the messages on the Lifeclinic monitors are entirely relevant to the viewer."