LifeScan kicks off sweepstakes for blood glucose monitoring system

MILPITAS, Calif. LifeScan earlier this week kicked off its “What’s Your Color?” Giveaway, an online sweepstakes that offers entrants the chance to win one of 10,000 OneTouch UltraMini Blood Glucose Monitoring Systems in the color of their choice—limelight, pink glow, jet black, and the original color, silver moon.

"Many of my patients feel self-conscious about testing in public," stated Steven Edelman, clinical professor at the University of California, San Diego, and founder of the non-profit organization Taking Control of Your Diabetes. "Having a cool, colorful, small device like the OneTouch UltraMini may help them be a little bit more open with their diabetes and allow them to test on a more regular basis."

The sweepstakes will run Aug. 15 through Nov. 30 at www.UltraMiniColor.com.

In addition to the new colored meters, 100 of the 10,000 winners will be selected at random to each receive an iPod nano, which will also be provided in the winner’s choice of color and engraved with a personalized message selected by the winner.

The iPod nanos will be pre-loaded with diabetes-related podcasts.