Lip Smacker turns to consumers for next flavor extension

CITY OF INDUSTRY, Calif. — Lip Smacker­­­­ on Monday announced a product collaboration contest wherein fans have a say in what flavor gets made next. Dubbed the "Official Tastemaker 2017 Search", the brand is highlighting their appreciation to its loyal followers as well as newer Lip Smacker enthusiasts.



Fans can submit their suggestion – to include flavor name, three key ingredients, descriptors (salty, sweet, etc.) and #LStastemaker – via Lip Smacker's Instagram page between May 1 and May 19. After narrowing down to the top five flavors, voting opens on May 30 and the winner will be announced June 28.



The winning flavor will be made into an actual Lip Smacker lip balm and sold exclusively on the brand's website, with credit to the creator. More importantly, winner earns bragging rights as Lip Smacker's First Official Tastemaker – a tradition the brand plans to honor annually – as well as a personalized case of the Tastemaker lip balm and a custom, crystal-encrusted "Biggy," which is four times the size of a regular balm.



The contest is open to residents of the U.S. and Canada (excluding Quebec).