Liquid I.V. gaining traction as efficient hydration solution

MARINA DEL REY, Calif. — Following through on its national launch one year ago, Liquid I.V. is now available through more than 10,000 doors across the United States, the company recently stated. The most recent store is Harris Teeter, in which Liquid I.V. is in 240 locations across Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina and South Carolina.



Liquid I.V. had zero distribution in 2014 and continues to grow rapidly.



Liquid I.V.’s first product, Hydration Multiplier, optimizes water by using a calculated ratio of nutrients that deliver hydration more directly to cells. It is scientifically proven to hydrate individuals as much as 2-3 times more efficiently and effectively than water alone, the company claimed.



Hydration Multiplier is a lemon-lime flavored powder that is added to water. Liquid I.V. Hydration Multiplier is backed by several professional athletes, including New York Knicks guard Sasha Vujacic, ultra-marathoner Sally McRae and pro surfer Jamie Mitchell, the company stated.

 

In addition to Harris Teeter, Hydration Multiplier is available at 7-eleven, Bed Bath & Beyond, GNC, Whole Foods Market, Harmon, Bartell Drugs, Kinney Drugs, Bashas’ and a variety of local convenience stores.

 

Liquid I.V. also has a social impact mission, donating 30% of product to areas where individuals are suffering from dehydration. Since 2015 the company has donated nearly 50,000 servings of Liquid I.V. Hydration Multiplier to Haiti, for example.