LIVE FROM MARKETPLACE: Alaven to put weight behind promoting Dr Natura brand

MARIETTA, Ga. Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products, which includes ToxinOut, a probiotic as detoxification program.

And while the line is new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003.

And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year.