LIVE FROM MARKETPLACE: Bayer introducing new phytosterol product

MORRISTOWN, N.J. While last year’s launch of an aspirin/phytosterol combination product was challenged by the Food and Drug Administration, that never meant it was not a good idea. So Bayer Consumer Care this year is introducing its Heart Health Advantage product, a phytosertol-only heart healthy supplement.

With Bayer’s strong position against heart health, this single-ingredient supplement may now represent that incremental purchase for those consumers already supplementing with low-dose Bayer aspirin.