LIVE FROM MARKETPLACE: Tears of joy

WOBURN, Mass. Dubbed as the potential “next generation” of dry eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra.

The new dry eye solution contains trehalose, and all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes their dry eyes feel better faster and longer.