Maker of GlucaSafe plans PR blast in 2008

SAN ANTONIO Sweet Success Enterprises, maker of the diabetes-friendly beverage GlucaSafe, plans to step up advertising in the New Year in several key markets, the company announced Tuesday.

“With the completion of our clinical trial by the end of the year, we are going to be well-armed to begin a stepped up local area marketing campaign beginning in the Chicago area including most of the major markets in the north where our product is being sold,” stated William Gallagher, Sweet Success chief executive officer. “This will include interviews with local and national publications and installing our 30-second diabetes video both in-stores and on local diabetes websites.”