Mam introduces bottle designed to ease colic symptoms

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam's anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What's more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

"Colic can be a stressful experience for the entire family. The Mam anticolic bottle is specially designed to reduce air intake during feeding, which helps alleviate colic symptoms," Mam VP marketing Christine Poppy said. "The bottle also helps minimize nipple confusion, making it the ideal choice for parents looking to ease the transition between breast and bottle at any stage of development."

Mam anticolic bottles are available in 5-oz. and 8-oz. sizes (blue, pink or white) and retails for $6.99 each or $18.99 for a pack of three at such retailers as Walmart, Buy Buy Baby, Target.com, and Diapers.com.