Matrixx Initiatives identifies new VP marketing for Zicam Cold Remedy brand

BRIDGEWATER, N.J. — Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand. 

Norian previously worked at Unilever and has worked on popular products including Hellman’s, Ragu, Bertolli and Altoids. Norian said she believes her experience translates well to the cold remedy brand, which is targeted primarily to women.

“Knowing how to tap into consumers’ needs and develop resonant messaging and communications strategies is the key to driving further growth for Zicam,” Norian said. 

Norian said the company’s small size and single-brand focus appealed to her as her opportunity to truly run a business. The new VP joins an all-female sales team, headed by CEO M’Lou Arnett. 

“I knew Lori had one of the best minds in the industry, and I had heard of what she had done over the years with other brands,” Arnett said. “She has unparalleled knack for planning and developing a campaign, and we’re very fortunate to call her one of our own here at Zicam.”

Norian is currently developing activations for the upcoming cold season starting this November, spanning TV, print and digital media; social media activations; consumer experiential and sampling; and in-store campaigns.

“I’m getting settled in fast, but then again, I have to — the Cold Monster is coming,” Norian said, referring to the character in the Zicam advertising campaign.