Maxim Sports Nutrition fills sales and marketing role

DENVER — Maxim Sports Nutrition on Friday announced the addition of Robin Barsantee as the company’s director of sales and marketing. This latest hire further solidifies Maxim Sports Nutrition commitment to the U.S. and to growing brand awareness, the company stated.

 

Barsantee will support both the sales and marketing strategies to increase brand awareness and to continue the momentum of the company’s growth since introducing Maxim to the U.S. markets earlier in the year. Barsantee will be responsible for implementing sales strategies to build and grow current and potential revenue channels and develop and execute an in-store education strategy not only for consumers but for sales associates, as well. 

 

With more than 15 years of industry experience in sales, marketing and event management, Barsantee will develop plans to help drive the sports specialty business in the United States. Before joining Maxim Nutrition Systems, Barsantee held positions at Titleist, Polar, Zoot, Timex and recently at SKINS, as the national sales director.

 

Barsantee brings a unique perspective to Maxim Sports Nutrition as a professional golfer, an avid long distance endurance athlete and as a competitive age group triathlete who has completed nine full Ironman competitions, Maxim added.

 

Maxim includes a proprietary blend of European maltodextrin, a non-GMO form of sustained energy. Maxim provides a complete range of electrolytes and essential vitamins from a single source.