McNeil Consumer partners with Food Network's Ted Allen on Pepcid promo

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare on Wednesday launched the Pepcid Tastemakers Restaurant Week campaign, teaming up with Ted Allen, host of Food Network's Chopped and All-Star Academy, to tap into every foodie's craving to explore local dining hotspots.

 

“I'm excited to join the Pepcid brand on its journey to empower foodies in their pursuit and discovery of new tastes,” Allen said. “Whether trying new restaurants or tasting dishes on-set, I keep Pepcid products on-hand because they act fast and last, taste great, and prevent my heartburn from getting in the way of enjoying a variety of bold flavors.”

 

“Being ahead of food trends is in the Pepcid brand's DNA,” said Jennifer Cullen, director of marketing at McNeil Consumer Healthcare. “We've designed the Pepcid Tastemakers Restaurant Week campaign in partnership with the country's greatest tastemaker influencers to aid food enthusiasts everywhere in their celebration of bold flavors, without the pain of heartburn.”  

 

As part of Pepcid Tastemakers Restaurant Week, the Pepcid brand and Ted Allen will host exclusive dining events in two of the country's top culinary cities.  At each event, noteworthy chefs will be coming together to curate unique ingredient and flavor combinations. The first private dining experience will take place at The Cannibal in New York where guests will enjoy a menu crafted by The Cannibal's executive chef, Francis Derby, along with Momofuku alum Tien Ho. The menu will highlight both chefs' specialties: nose-to-tail and modern Asian respectively.  

 

The second event will take place in Chicago at the newly opened hotspot Intro. Attendees will be treated to an impressive multi-course tasting menu from Intro's current chef-in-residence, Erik Anderson, who will be collaborating with Matthew Kirkley, a partner of Intro. The menu will consist of creative, seasonal and classic French cuisine.

 

“We're carving out a new space for our brand and consumers, which is a great way to live into our mission to deliver both premium solutions and unparalleled experiences to those we have the privilege to serve,” said Sheri Keiles, director, OTC brand communications, McNeil Consumer. “The Pepcid Tastemakers program sets out to meet foodies no matter where they are on their personal culinary journeys and provide the tools and know-how to enhance and elevate any dining adventure.”