McNeil launches promotion tour for Tylenol Warming Liquid

BOSTON McNeil Consumer Healthcare on Friday announced a multi-city grassroots promotion tour promoting Tylenol Warming Liquid and offering passengers access to free taxi rides so they can warm up.

Already a success in New York passengers in Boston can now receive complimentary transportation in the Copley Square/Suffolk County and Brookline areas, the company stated. The program will soon be expanded to include Philadelphia and Washington, as well.

Tylenol Warming Taxis will pick up passengers outside select CVS/pharmacy locations from 12 p.m. through 8 p.m. Nov. 17 through Nov. 23.